Ebook {Epub PDF} Extra Virginity: The Sublime and Scandalous World of Olive Oil by Tom Mueller

 · Mueller's new book, Extra Virginity: The Sublime and Scandalous World of Olive Oil, chronicles how resellers have added lower-priced, lower-grade oils . Somehow we have to get those first drops of real extra virgin oil into their mouths, to break them free from the habituation to bad oil, and from the brainwashing of advertising. There has to be some good oil left in the world for people to taste.” ― Tom Mueller, Extra Virginity: The Sublime and Scandalous World of Olive Oil. The best oils are made by authentic artist-craftsmen, who marry centuries-old agricultural wisdom with cutting-edge extraction technology, and now produce the finest oils in history. However, these producers are being steadily driven from the market: extra-virgin olive oil is difficult and expensive to make, yet alarmingly easy to adulterate.

By Caroline J. Beck Novem Tom Mueller is probably best known for his undercover work that cracked the practice of importing fraudulently-labeled olive oil wide open with the publication of his article entitled Slippery Business in The New Yorker in Today, this exposé is still talked about as the quintessential story of an unethical business practice that, while widely. Extra Virginity: The Sublime and Scandalous World of Olive Oil by Tom Mueller takes us on an in depth exploration of the world of olive oil, reminding us that the world of craft production and. Extra Virginity: The Sublime and Scandalous World of Olive Oil is Mueller's first book and, while the title empha­sizes the weight and com­plex­ity of those words, it's all about peo­ple.. Mueller is dri­ven by a pro­found respect for the ded­i­cated peo­ple who make good olive oiland a dis­dain for the fraud­sters and prof­i­teers who have always had their way with us.

The best oils are made by authentic artist-craftsmen, who marry centuries-old agricultural wisdom with cutting-edge extraction technology, and now produce the finest oils in history. However, these producers are being steadily driven from the market: extra-virgin olive oil is difficult and expensive to make, yet alarmingly easy to adulterate. Extra Virginity: The Sublime and Scandalous World of Olive Oil by Tom Mueller – review. This fascinating and entertaining investigation shows there no business more slippery than olive oil. The. Mr Mueller has a love for EVOO and is in disbelief over the blatant exploitation of a sublime title being applied to stuff just this side of motor oil. He explains how, despite technological developments, extra virgin olive oil is a labor of love one with a small profit margin.